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Frequently we receive
email inquiries, or are asked at business events, many of these
same questions that are on the minds of a number of our prospects.
Below is our position on these points, but if you would like
further clarification on any one of them (or one of your own)
do feel free to contact us directly, as we'll do our very best
to ensure your question is answered to your satisfaction. |
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Q. What
do you mean by packaging my story and what impact will it have
on my business?
A. Your story is about
what truly differentiates you from all the other businesses doing
similar things. You need to package it into something special
to attract your ideal customer. The result can both enhance and
transform your business.
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Q. What
is and how important is my elevator pitch?
A. Your elevator pitch
is how you describe your business in 30 to 45 seconds. It is
like the canary in the mine. If you don't have a good elevator
pitch, you probably don't know what your story is and you haven't
packaged your business.
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Q. What
is the difference between a story and a brand?
A. Your story comes first.
If you have developed a great story and people are all telling
your story, your business will start to develop a brand. We can
help you accelerate the process and refine your story in order
to position your business as a desirable option in the eyes of
your prospects.
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Q. How
do I know what marketing tools will work best for my business?
A. You don't -- until
you develop your story, and then we can help you choose the right
marketing tools that will work best for your business.
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Q. All
businesses need a website, right?
A. If you are running
a business, your website is one of the best places to tell your
story. The problem is, many businesses create their website before
they know what their story is, and then wonder why it is not
working for them.
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Q. Is
this like PR?
A. PR and media relations
can be powerful marketing tools for some businesses, but as a
journalist, I saw most press releases that crossed my desk end
up in the garbage. Most businesses don't have a story that would
get on the evening news, but I have never met a business that
didn't have a great story they could market directly to their
customer. They just need to find it, package it and then watch
their business grow.
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We
invite you to find out more about how our unique advantage can
benefit your business. Simply contact us today to arrange
an appointment. |
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